I have always loved beautiful packaging – most times I find myself buying something just because of the packaging itself. And often times, the product itself lived up to its packaging’s aesthetics – I feel that products with beautiful packaging can’t be that bad because its manufacturers put in the effort & money to work with great designers to make sure the packaging look as good as the products inside. That is why products with bad packaging (or even businesses with bad branding) do disappoint most of the time (disclaimer: some really good products/businesses do have relatively bad packaging/branding but because their products/services are so good, they’re forgiven haha). Ok, enough with the rambling (just had to rant indirectly due to clients who just don’t get it).
When watching Jessica Hische’s videos, I got to know about Louise Fili – and again, total admiration kicked in. Louise Fili designs and executes the most beautiful packaging for food, amazing book design, and perfect branding for restaurants. Here are some of my favourites – all to-drool-for – both the food/restaurant & the designs.